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Abstract: Private Label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. Many of the most successful Private Label retailers are moving this approach on and positioning the Private Label, thus the whole store, as the
brand. By owning the
brand, the retailer must deal with complexities and issues more traditionally associated with the CPG
brand manufacturer. These issues include time to market, regulations, quality, and safety or consumer pressure. Failure to establish adequate processes and systems to support the
brand can tarnish the
brand and, in many cases, have severe economic implications across the whole range of products sold.
Brand integrity has been identified as one of the key issues faced by Private Label retailers. In this white paper, learn more about the
brand integrity strategies used today by some of the most successful Private Label retailers.
PubDate: 9/6/2005 10:07:00 AM
Abstract: Any corporate executive can tell you that a strong brand can help achieve price premiums, promote customer retention, and more. Yet in times of economic instability, you may be tempted trim costs around efforts such as brand building. Downturns, however, can actually present opportunities to grow brand strength. Find out how you can maximize your brand value and take advantage of changing customer buying habits.
Abstract: The oil and gas resource sector is under pressure to improve operations and finances while continuing to meet the growing demand for energy. Radio frequency identification (RFID) benefits retail, but it’s little known as a tool for improved efficiency and customer satisfaction in the oil and gas industry. Discover how RFID can offer multiple benefits in production and distribution to companies in the oil and gas sector.
Abstract: Many oil and gas industry suppliers chose enterprise software prior to 1999, when software designed to meet the needs of the oil and gas industry didn’t exist. This affects the efficiency of these companies—and will prevent them from pursuing new revenue streams in the future. However, project-enabled solutions can now cater to the oil and gas industry’s needs, helping you adjust to current market demands. Learn more.
Abstract: The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.
Abstract: Private label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. By owning the brand, the retailer must deal with complexities and issues more traditionally associated with the consumer packaged goods (CPG) brand manufacturer. Failure to establish adequate processes and systems to support the brand can have severe economic implications. Learn about the brand integrity strategies used today by some of the most successful private label retailers.
Abstract: High-tech and electronics, chemical, and oil and gas industries each have their fair share of regulatory requirements to meet, and an increasing number include environmental directives. Enterprise applications designed to meet their distinct needs should help pave the way to compliance.
Abstract: Simply visit tec's eam comparison reports to compare ifs eam for
oil and gas against two other eam solutions of your choice.
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Abstract: The history of the oil and gas industry is one of meeting relentless changes and overcoming obstacles. Traders are expanding into emerging markets in remote locations with high energy consumption demands. The complexities of meeting those demands has compounded the need to drive profitability with accurate forecasting, risk mitigation, and increased integration and visibility up and down the value chain.
Abstract: With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification move may prove that the company is also changing its marketing approach, starting with clearer worldwide prominence and unequivocal identity.
Abstract: By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (i.e., often conflicting IMPACT Encore product brand has been discontinued), SYSPRO should certainly give other incumbent mid-market players and intruders a run for their money.
Abstract: Many food companies are investing significant funds in building awareness for their brands in the market, which can pay off amply in competitive, commodity markets. One highly publicized recall, however, can turn an established brand asset into a liability.
Abstract: To ensure the safety of the domestic and global food supply, demands for brand protection assurance are on the rise, as are national and global food safety initiatives. Food processors and distribution warehouses up and down the supply chain now find automated traceability systems are a necessity. Learn about an automated approach to traceability that is both cost-effective and a good fit for existing business operations.
Abstract: To ensure the safety of domestic and global food supplies, demands for brand protection assurance are on the rise from customers in the food industry marketplace itself. To address these requirements, food processors and distribution warehouses now find automated traceability systems a necessity. Discover an automated approach to traceability that’s both cost-effective and a good fit for your current business operations.
Abstract: Managing growth is a monumental undertaking—and one that Valero Energy Corporation has mastered. But as one of the largest oil refinery companies in North America, with revenues exceeding $90 billion (USD), the company needed to find a way to fit new applications into its existing infrastructure in a quick and cost-effective manner. By switching to SAP’s NetWeaver platform, Valero saved $480,000 (USD) in the first month.
Abstract: Adonix often comes ahead of larger global players in terms of functional fit, pricing, and understanding of the local requirements in the distribution area. The company still faces challenges presented by limited financial resources to adequately fund multiple key strategic initiatives including brand marketing, undeveloped global channel and brand recognition, and formidable competition within the market of Adonix’ future expansion focus (particularly the North American market).
Abstract: In addition to putting the problems of blending two former independent organizations together behind, the company is still entangled in figuring out how best to bring different technologies and industrial experiences to bear. Further, the new company is left with multiple products whose brand recognition is quite low given recent re-branding effort that may be even more impeded by SoftBrands/Fourth Shift/evolution brand confusion (not to mention the plethora of hospitality products).
Abstract: GNX ProductVine is an enterprise software suite that enables retailers with private brand food programs to seamlessly integrate and manage all elements of brand integrity, regulatory and food safety compliance, and new product development and introduction, with an automated, web-based process.
Abstract: Asset management maven iVita announced both its newest software release, Commander 3.0, and a partnership with wireless specialist PinPoint. PinPoint’s wireless technology will tell iVita where a company’s capital assets are. iVita will tell the company what to do with them.